About Me

Hi, I’m Erika — founder of The Soft Hustle Collective.

I started this company because I know what it feels like to carry big dreams in a tired body, a busy brain, and a heart that's just trying to hold it together. I was tired of being told that hustle has to hurt, that success has to come at the cost of my peace, my time, or my identity.As a neurodivergent woman, mom of two, and multi-passionate human, I got tired of the productivity world telling me I had to choose between hustle and healing --between ambition and rest. I’ve also spent years navigating systems that weren’t designed for brains like mine. I’ve bought planners I didn’t finish, signed up for courses I never opened, and paid for help that felt cold, performative, or just out of reach.

The Soft Hustle is my love letter to women like you

The ones doing the most while carrying the invisible weight of emotional labor, neurodivergence, motherhood, burnout, and big ideas that never quite fit into a 9-to-5 box.Soft Hustle isn’t about doing less. It’s about doing it your way.
It’s about working with your brain, honoring your capacity, and building a life that feels good—not just looks good on paper.

I believe in being paid for my time, but not at the cost of someone else's dignity or survival

I want to create resources that actually help—not guilt people into more spending or trap them in another productivity shame spiral.I know that for people like us, it’s easy to get excited, hit a wall, and never come back. That’s not failure—that’s just how our minds work sometimes. So everything I create is designed with grace in mind: low-cost, low-pressure, high-compassion tools that let you come back whenever you’re ready.

Because productivity shouldn't punish you for being human.

Welcome to The Soft Hustle Collective.

Let's build something beautiful—gently, together.